ZSIGMOND DORA menswear is now available in Brussels at LummAe store located at the historic heart of the city. To mark the beginning of our collaboration, we asked a few questions from Ael Leculier, founder of LummAe.
After years of travelling around the world working in the fashion industry, why did you choose to open your first store in Brussels?
I wanted to be closer to my family after being away from my home country for years. During the time I spent in Brussels, I completely fell in love with the city. People are fun, friendly and open, and there is a real mix of cultures due to the European Commission being here. When you go outside, you hear so many different languages, I really appreciate that. Belgium is also famous for its museums, art schools and it’s the heart of the art deco movement, which I love. It’s important to me to preserve this sort of “art life”. I’m always curious, I need to charge my battery with art, design, expo. And not just from our classics, but also new artists and designers bringing new expressions to the table.
How would you describe your style and how is it reflected in LummAe?
I need comfort. I like mixing different fabrics. For someone like me, who wears mostly black, it's easier to work with different fabrics. I also like to personalize everything. I need to appropriate the garment! I do things like putting a bord-coat on my pants, changing the stitches, cutting the sleeves off coats and jackets or changing the zip. I want to offer the same to my customers, the opportunity to express themselves. I want to help them to find their image.
During the last 20 years you spent in the fashion sphere, you had the opportunity to work with brands like YSL, Galiano, Kenzo, The Kooples... such an impressive list! With your experience, which values are the most important that a brand should stand for, and do you find this in ZSIGMOND DORA menswear?
Yes, sincerely! It was literally a crush when I discovered your collection. After so many years in the luxury industry, I understand that real luxury is craftsmanship! True luxury is the quality of a piece, not the quantity. It's important to highlight the craftsmen behind the garments. I like simple, sober pieces, well cut, useful… For me, these values, simplicity, artisanal, local, are essential these days. I found those values in ZSIGMOND DORA menswear.
What would you highlight from ZSIGMOND DORA menswear?
I really like the slogan "Inhale the past, exhale the future.". I think that's exactly it, absorbing our heritage, understanding it, reinterpreting it… It's being in harmony with who we are, where we come from, and where we want to go.
Do you have a favourite piece from the collection?
I just discovered the OBSCURE, the AW21 collection, lookbook and it’s everything I love! KAZAR top and VADA jumper will be my new basics for sure.
Discover LummAe store at 36 rue Léon Lepage, 1000 Bruxelles!