AW19 Terroir

Budapest, Hungary, June 13, 2019

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Inspired by the mythological world of folklore, this collection takes us on a journey of rituals that draws on old practices of Midsummer Night celebrations.

Whilst folklore remains engrained in the brand’s DNA, the SS20 collection ventures into a new area - building on previously applied elements, like earth, fire and rural themes – opening a portal to a slightly ethereal
landscape. Supernatural powers are at work here, people lighting bonfires and jumping over them in the promise of purification.  They were called the children of fire.

A smoky, mystical, raw mood is paired with a mesmerizingly colourful melancholy which is transferred onto the garments through a natural plant-based dyeing technique and the use of hand-woven, collected and refreshed canvasses, some of which are more than 60 years old. 

Sustainability being one of the key values of the brand, it continues to impress with its contemporary, minimalist
designs where t-shirts and jumpers are made out of organic cotton, jackets out of recycled polyester and shirts of linen and ramie, creating a collection of functional, high-quality garments.
The brighter, rusty, orange and yellow shades, the floral motives on old jacquard woven fabrics indicate the
experimental nature of the designer, at the same time they are a reference to the flowers used as part of the
Midsummer rituals.
Whilst these colours, together with the ramie and double – gauze materials open up the collection to a sense of
lightness, the poison and olive green on waxed cotton and tapestry textures pull us right back to the rural rawness which makes each Zsigmond Dora Menswear piece so appealing.


photo credits                                                                                   photo _ Péter Lestár
hair _ Mátyás Lukács ELEVEN Australia
MUA _ Eszter Tassi                                                                       model _ Peter – WAM Model Management                                                                                                                               creative writing _ Máté Dávid