SS25 CRAFTS
INSPIRATION
garments are contrived not
by binding fabrics together
but by weaving the threads of time
behind each stitch
there are the countless of millions
that came before.
- crafts
ABOUT THE COLLECTION
The Spring-Summer 2025 collection CRAFTS is inspired by traditional Hungarian blue-dyeing, a bygone technique integral to local folkwear.
One of the oldest forms of applied arts, the reversed dyeing technique of block-printing is the embodiment of creativity and perseverance combined. Often kept within families for generations, the esteemed profession of blue-dyeing all but disappeared during the rapid changes of Communist-era Hungary, leaving a finite amount of the original textiles utilised in the upcycled REMADE pieces.
A reverence of craftsmanship weaves through the collection: intricate processes like block and screen-printing, plant dyeing, jacquard weaving, traditional denim construction and meticulous garment finishing-techniques connect the garments. The indigo of blue-dyeing bleeds through the collection like ink on paper, juxtaposed by bright pops of yellow and white.
Ultimately, CRAFTS is a testament to our innate, human desire to create; an invisible bond that transcends the bounds of space and time.
PRINT DESIGN
Prints are designed by Hungarian artist and tattooist Aron Dimen and transferred onto garments in independent local workshops using digital print, screenprinting, and embroidery.
The pictures incorporated in the prints are stills from an old archive video documenting the process of blue-dying in Hungary. The result is a multimedia ode to craftsmanship: videography, graphic art, digital printing, embroidery, and garment design merge to capture an intricate technique of the past.
The eco-conscious, screen-printed floral prints - a motif also popular in blue-dying - depict Hungarian plants native to the rural area where the designer Dora grew up.
NATURAL DYEING
The tie-dyed pieces in the collection are created by Botanika, a Hungarian workshop founded by Sára Hajgató. Sára dyes each piece by hand using only plants as an eco-conscious natural alternative to modern dyes.
The bright blue is achieved using indigo, one of the most culturally significant dyes in the history of mankind. The clear watercolour-like yellows result from Reseda luteola, commonly known as weld, whose dyeing properties have been used since Roman times. The decline of indigo and weld dates back to the 19th century, when the invention and commercialisation of cheaper, synthetic dyes overtook the intricate practice of plant dyeing.
SILVER JEWELRY
The jewelry pieces upcycle old silver cutlery, crafted by Ádám Menyhért Schwarcz in one of the oldest workshops in Budapest using a traditional casting technology.
The designs are a contemporary reinterpretation of the ornate “pityke” buttons of the traditional uniforms of the Hungarian hussars.
CREDITS
photo: Péter Lestár
creative concept: Dóra Zsigmond
models: Balázs at Icon I Boton at Icon I Zsigmond at Icon I Hien at Visage I Laura Hergovics I Olivér Rakovszky
dog: Lutz the Blue Whippet
hair: Andris Bálint I Bence Poltl
makeup: Bori Illényi-Házi
silver jewelry: Ádám Menyhért
vegetation & props: György Zsigmond _ Finecut
production assistants: Kitti Szuhai I Andrea Vandornyik I Zsófia Szeverényi I Györgyné Zsigmond
creative writing: Krisztina Tar
graphic design: Dóra Zsigmond
